Recently our sister graphic design studio, Creative Emporium, was asked to rebrand Bespoke Bridalwear Designers MXM Couture. We couldn’t resist giving you a sneak peek behind the scenes into their gorgeous Wilston Studio in Brisbane along with a look at some of their incredible bridal gowns and of course their new logo and gorgeous letterpress stationery!
MXM Couture create every dress to perfectly suit their bride’s individual body figure, enhancing each brides most beautiful features. From stunning backless dresses to the most amazing V neck plunge necklines, every bride we see wearing MXM Couture looks like a goddess — so there is no doubt that couturier designers, and twins, Margaret and Michelle of MXM Couture are one talented pair. With every dress being hand-sewn and often hand-beaded in their Brisbane workroom, Margaret and Michelle’s designs usually transform throughout the process, starting with one idea in mind, but realising another, more beautiful, creation for their bride by the final fitting.
No wedding dress is complete without a headpiece. Finish the gown with a beautiful veil or hair piece lovingly crafted by MXM’s couturier headwear designer Suzie Rogers. Suzie’s stunning work is often commissioned by Queensland Ballet and Opera Queensland and she designs and makes one-off bridal headpieces to compliment each individual gown and hairstyle, soldering her creations by hand.
Every designer believes that their own studio is a mess, but we walk into MXM and see creativity and beauty in the off cuts and scraps that you often find lying on the floor of their sewing room. The sewing machines and cutting tables are hidden away behind closed doors, for us the sewing room is where the magic happens. For the bride however, the main studio is where their dream wedding gown comes to life. The light streams through the french doors to the studio interior which is classic but minimally styled. There are folds and folds of intricate laces on the shelf, and long rolls of fabrics, sourced from Italy and France which are dyed in-house to perfect hues of off-whites and creams — each to compliment the individual bride’s skin tone. To one corner, an old singer sewing machine stand with a glass top presents itself as a table to which Margaret and their bride sit and design, and a simple large mirror waits to reveal to the bride her dress at the next fitting. There are no racks of dresses to choose from, this is a completely bespoke experience.
Watch out for MXM Couture’s new website which will be launched soon!
BRAND DEVELOPMENT & GRAPHIC DESIGN: